Google took a somewhat arcane but important step yesterday in improving its goo.gl URL-shortening service, making it available not just through the Web but through third-party software.
Google announced the goo.gl application programming interface (API) yesterday. That makes it possible, for example, to let software such as TweetDeck shorten Web addresses to more easily fit within Twitter's 140-character constraints.
As with other services such as Bit.ly, the goo.gl service can share data about the expansion of the URLs. That's useful for companies that want to know how many people clicked a link in some … Read more