Maybe TiVo has its groove back
TiVo seems to have finally found its groove again, as the company saw its first increase in total subscriptions in four years.
Specifically, the total number of added subscriptions reached approximately 117,000 by the end of Q3 2011 -- drastically different from the 33,000 subscription losses during the second quarter of this year.
Basically, the key takeaway point is that TiVo stopped focusing heavily on retail sales and is distributing more through cable companies -- a strategy that appears to have worked.
For example, DirecTV intends to launch TiVo in select markets in December, and Comcast is offering … Read more