Roku partners with Rovio for Angry Birds
Roku has inked a deal with Angry Birds creator Rovio to bring the company's video games to its set-top boxes.
The companies have entered into a "strategic partnership" that will see Angry Birds, Angry Birds Seasons, and Angry Birds Rio come to Roku's Channel Store, Roku said late yesterday. An Angry Birds video channel with game-themed animated shorts, as well as a marketplace to buy game-related merchandise, will also be available in the Channel Store.
However, a Roku representative confirmed to CNET today that the games will not be available on the company's current hardware. Instead, the titles will be made available to owners of new hardware expected to launch this summer.
Roku has come a long way since its initial set-top box launched in 2008. Earlier this year, the company announced that more than 1 billion content streams have been sent to TVs through its set-top boxes, which currently range in price from $59.99 to $99.99. It currently offers more than 250 entertainment options in its Channel Store, which basically acts as an applications store, allowing people to add those channels to their personal menu and watch the content associated with them.
Netflix, Hulu Plus, Pandora, and NBA Game Time are among the channels Roku offers.… Read more