TOKYO--"It's not a hybrid. It's not an electric vehicle. It's a new challenge from Mazda."
Or so goes the Japanese TV tagline for the face-lifted Mazda2 subcompact--the first model with Mazda's SkyActiv fuel-efficient engine technologies.
Mazda is banking on the new power train to lure green-thinking customers who might otherwise opt for the Toyota Prius hybrid or Nissan Leaf electric car. Mazda, a latecomer to electrification with its first hybrid due only in 2013, is positioning SkyActiv as a more affordable alternative.
In Japan, the Prius starts at 2.05 million yen, or … Read more