HTC is counting on the lure of one of today's hottest actors to rev up consumer interest in its brand.
The mobile phone maker revealed Monday that it has signed a two-year deal with Robert Downey Jr. to be part of an ad campaign that is its most ambitious to date, according to HTC. Downey, who stars in the ads, also is working with HTC's ad agency to shape the direction of the campaign.
HTC is spending a healthy chunk of cash on the new promotion.
"As a publicly traded company in Taiwan, we cannot disclose exact … Read more