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Chalk one up for the cringe-worthy marketing term "personal branding": there is a new partnership between Twitter, hub for informing the world exactly what you're doing and thinking at all moments of the day, and LinkedIn, the business-networking tool on steroids. In an announcement Monday, the two companies explained that LinkedIn status messages can sync with Twitter.

"The business use case of Twitter is turning out to be very important, and more and more people are finding that the persona they create for themselves on the Web is part of their resume in many ways," … Read more

A new study released on Wednesday by the Pew Internet and American Life Project has found some rather interesting tidbits of information about social network users.

According to the study, 19 percent of Web surfers use "Twitter or another service to share updates about themselves, or to see updates about others." According to the organization, its earlier findings in April 2009 found that just 11 percent of Internet users were using a status-update service.

But the reason why there has been such an uptick in status updates has much to do with the users themselves, Pew found. According to the organization, the growth is being driven by "social network Web site users, those who connect to the Internet via mobile devices, and younger Internet users--those under age 44."

The study found that 33 percent of those who are updating their status range in age between 18 and 29. Those aged between 30 and 49 make up 22 percent of the group. Just 13 percent of those who update their status are 50 years of age or older.

Pew determined that the Twitter user's median age is 31. MySpace's median age is now 26, down from 27 in May 2008. LinkedIn has also gotten younger by a year, featuring a median age of 39. But Facebook is one of the few social networks to buck the youth trend, upping its median age to 33, from 26 in May 2008.… Read more

Sites like Facebook and Twitter have taken off among individuals for personal use. But what about the use of social networking at small businesses?

A survey commissioned by Citibank and conducted by GfK Roper found that some small businesses see little reason to hop onto the social-network bandwagon.

Based on interviews in late August with 500 executives running businesses with fewer than 100 employees, the survey said that 76 percent of them found sites like Facebook, Twitter, and LinkedIn to be of little help in finding new business leads. Further, 86 percent of those questioned have not used social-networking sites … Read more

Should you be one of those who believe that men are neanderthal, socially awkward hairy animals while women are socially aware, smoothly sensitive beings, then I have some statistics that might increase your estimation of your own superior judgment.

According to research by Brian Solis, sourcing his data from Google's Ad Planner, the majority of functioning beings on almost all social networking sites are women.

Published on Information Is Beautiful, the numbers might create an encouraging belief that if social networking is the future, then the future is female.

Solis's figures suggest that there is only one major … Read more

Social networking is on the rise, both on and off the job, leaving companies uncertain how to monitor their use by employees, reports new survey.

More than 50 percent of companies questioned said they have no policy to address the use of social networking by employees outside the workplace, according to a survey released Wednesday by the Society of Corporate Compliance and Ethics and the Health Care Compliance Association.

Typically, companies shy away from restricting an employee's actions off the job. But businesses are concerned about employees who use social networking and reveal private details or post inappropriate pictures … Read more

Some believe that Twitter has the power to change big events like Iranian elections. I think that its strength may be in much smaller, but still significant, ways.

In fact, I was the matchmaker recently between a Barcelona cabbie and an American employee of a pharmaceutical company. Well, a matchmaker between the cabbie and this lady's BlackBerry, anyway.

It happened like this:

I have a Twitter search in TweetDeck that alerts me every time the word "Asay" is used on Twitter. (I need to be able to track down libel somehow!)

On August 30, I saw this tweet:… Read more

The Palm Pre is quickly becoming my lifeline. From posting to Twitter to checking my email, I'm doing more and more on the Pre. When I'm sitting outside enjoying the cool morning breeze I'm tackling my email inbox without having to drag out the laptop. While my kid is playing with the neighbor kids I'm conducting business just two feet away.

With all this technology at my fingertips, literally, I'm becoming more and more addicted to being connected. I can't decide if this is good or bad...

After unboxing the Pre I immediately installed … Read more

Well, you don't really need to totally disregard this episode, but that is what 10-12 means in CB radio talk. And the news is light. Although we do learn that the head of MI6's Speedo is not a state secret. But it SHOULD be!

MI6 boss in Facebook entry row http://news.bbc.co.uk/2/hi/uk_news/8134807.stm

Small towns and farms to get Net Neutrality http://news.cnet.com/8301-1035_3-10278484-94.html

Apple orders up a ton of … Read more

Not a particularly surprising move: LinkedIn president Jeff Weiner has taken over as CEO of the company, according to an announcement Wednesday from the business networking site.

Weiner, a former executive vice president at Yahoo, joined the company in January after then-CEO Dan Nye stepped down in December and founder Reid Hoffman took over as interim CEO. Hoffman will remain executive chairman of the company.

"LinkedIn was founded to harness the power of the Internet to create a tool that would help individuals become more effective and successful professionals," Hoffman said in a release. "Over the past … Read more