Hyundai is counting on the Veloster sporty coupe to boost its street cred among Gen Y buyers.
The successor to the Tiburon coupe--which was last produced as a 2008 model--is the brainchild of Hyundai Motor America's product planning department. Roughly five years ago, U.S. officials began making the case to the Korean parent company for an affordable sporty car to draw young buyers to the brand. Gen Y consumers are those born between the early 1980s and the early 1990s.
The initiative led to the Veloster concept that debuted at the Seoul auto show in 2007--and the production … Read more