Oh boy, Apple's having a good week. First Consumer Reports puts MacBooks at the top of its list for laptops, and now Microsoft's biggest marketing weapon suffers this indignity: the Laptop Hunter ads, those semiannoying, semiintriguing spots featuring everyday people looking for laptops and choosing Windows ones over Macs, may have been made on Macs.
A visit to Microsoft ad agency Crispin Porter + Bogusky reveals several MacBook Pros behind the desk of Alex Bogusky, the Chief Creative Officer and mind behind the Laptop Hunter campaign in prominent display. Of course, there's no proof that these machines were … Read more
Maybe you noticed already, but in the latest installment of Microsoft's "Laptop Hunters" ad campaign, 11-year-old Jackson and his mother, Lisa, pick a 16-inch Sony Vaio notebook that's game-friendly and has something no Apple MacBook is offering: Blu-ray. When mother and son learn the Sony laptop has the feature, they practically give each other high fives, exclaiming in unison, "Blu-ray!"
I know this doesn't sound like a big deal--but it kind of is. For Microsoft, which was one of HD DVD's main supporters and fought Blu-ray tooth and nail till the bitter … Read more
The first one I've seen is from LandlineTV. It features Frank, a homeless guy with $1,000 to spend on a laptop.
Frank's first stop is the Apple store.
"These are beautiful," he says, spotting a MacBook Air that is "so thin" but costs $1,700.
"What can I get for $1,000?" Frank asks. Eventually, he winds up in front of a Windows PC.
"… Read more
In its new Mac attack that debuted to coincide with students who can afford Macs playing basketball, Microsoft wants to make something very, very clear: truly, madly beautiful people buy PCs.
People who are picky about their hairstyle, their T-shirts, their jeans. Oh, yes, and their ability to withstand brand messages.
"I don't want to pay for the brand," says Giampaolo, who may or may not have had a bit part in "Twilight." "I want to pay for the computer." That computer should have "portability, battery life, and power."
Giampaolo says … Read more
Don't be deceived by this Firefox extension's unassuming user interface, it's actually a very capable video player.
NetVideoHunter operates via a tiny icon and counter that appear in your status bar. When you click on the icon, a window appears for viewing videos. A step-by-step guide walks you through the process--a definite plus for novices. Watching a YouTube video, for example, adds it to the counter. From there, click on NetVideoHunter's tiny icon to reveal a video link. We had two choices: to play or download the video. Play starts the video, while download saves the … Read more
Audiophiliac Steve Guttenberg returns to the show to talk about his favorite MTV VJ's, infectious diseases, why judges hate him and an itch that's particularly hard to scratch. Today we remain true to the unofficial 404 slogan: "Decency not found." We say goodbye to VCRs and Verbose Asian Guy and hello to the most tragic celebrity deaths. Hey Justin, what's the difference between jam and jelly again?
Remember to check out Guttenberg's blog The Audiophiliac, a must-read for anything and everything related to high-end audio. Steve most recently posted about the new MTV music video site, "where old timers can relive the '80s with Talking Heads, Devo, Tom Petty, Billy Joel, and Tina Turner." We love Steve like our very own weird hippie uncle and you should too, after all, he served jury duty with Alan Hunter, one of the first five MTV VJ's, he works for CNET, and he can squat over 600 lbs.EPISODE 217 Download today's podcast … Read more
As Hurricane Ike descended upon the upper Texas coastline late last week, it was business as usual for the Hurricane Hunters of the U.S. Air Force.
Aircraft and crews of the 53rd Weather Reconnaissance Squadron were flying nonstop in and out of the most violent parts of Ike on their standard mission--getting data on hurricanes from the inside. That information can help improve the accuracy of National Hurricane Center forecasts and alerts by some 30 percent, no small matter at all in trying to prepare public authorities and the general public for what to expect.
Every computer user needs a good screen capture utility at one time or another. Whether doing a Web research project, getting a slick new desktop background, or just adding to an image collection, the flexibility of these utilities make them much more useful than the full-screen capture in Windows. As a reviewer of software, I often need to take screenshots of programs I'm reviewing. A screen capture utility lets me capture the whole program, or just a section of the screen depending on what I want to call out.
Windows comes with the Print Screen function which saves a … Read more
If Motorola does end up getting out of the mobile phone business, we hope it's not counting on walkie-talkies as the future. Moto has already launched its fashionable "TLKR" line, and now we hear that it's launching a new "Talkabout" two-way radio with a camo design and a choice of five hunting-call "buddy tones"--duck, goose, turkey, elk, and coyote, according to Slippery Brick.