Under Armour unveils its Nike FuelBand-killer
Under Armour is prepared to jump into the heavily contested field of fitness monitoring with its Armour39 system.
Armour39 consists of a sensor-equipped strap worn around the chest (or right below it); it includes a center sleeve for a "bug," which acts as a computer in storing and moving fitness data to the cloud via Bluetooth. Users can check their progress on a watch or by way of an app on the smartphone. The system will be available on March 20. The strap and bug will cost $149.99, while the optional watch accessory will cost $199.99. … Read more