Sergio Marchionne, CEO of Fiat and Chrysler Group, has ambitious plans for Alfa Romeo's full return to the United States, a move that has been anticipated--and delayed--since 2000, when Fiat and General Motors signed an ill-fated joint venture.
Marchionne wants to transform Alfa into a "full-line premium carmaker." In April, he said Alfa would return to the United States in late 2012. In the past two years, Alfa sold about 100 vehicles in the United States at Maserati dealerships.
Plans call for North America to account for 85,000 of Alfa's 500,000 global sales by … Read more