audi

Audi proved the worth of its diesel engine technology with a win at the 2006 Le Mans, breaking new ground for the legendary endurance race. This year, Audi ups the ante with two cars using hybrid diesel-electric drive systems.

The drive technology, branded by Audi as e-tron, uses a V-6 turbo-diesel engine on the rear axle, and an electric motor on the front axle. Similar to Kinetic Energy Recovery Systems (KERS) being deployed in F1 racing, the Audi R18 e-tron quattro captures braking energy in a flywheel. The car can then convert the energy of the spinning flywheel into electricity, … Read more

Every automaker realizes the importance of China's growing thirst for cars, and the unique requirements of the market. Audi comes to the 2012 Beijing auto show with a concept vehicle that mixes practicality and excitement.

The RS Q3 concept is based on Audi's Q3 compact SUV. Not sold in the U.S., the Q3 seats five and has a little cargo area. It is similar to the BMW X1 that will be coming to the U.S. this year. If BMW is successful with its car, maybe Audi will follow suit.

The Q3 can be had with a … Read more

We've seen a lot of start-stop tech showing up hand in hand with turbocharging, direct injection, and partial electrification. What's its role in the foursome and when is it poorly implemented?

Bjarne Sorenson, Bang & Olufsen's Automotive Technology Director, is a very lucky guy. As we sat in the Aston Martin DBS listening to music, he described the approval process for the company's recent work with BMW. As BMW was putting the final touches on its new 6-series, Sorenson got to spend a few days driving the Autobahn at 100 mph in the car, making sure the optional Bang & Olufsen audio system produced the same perfect sound at high speeds as it did at a stop.

Sorenson has also been lucky in launching Bang & Olufsen's automotive … Read more

To ready its upcoming fleet of plug-in and electric vehicles for the U.S. market, Audi announced, the company will begin testing a small fleet of electric A3 hatchbacks in different regions throughout the country.

The Audi A3 E-tron has 199 lb-ft torque, a battery range of approximately 90 miles, and a top speed of 90 mph. It looks nearly identical to its conventional gasoline-powered A3 counterpart, but under the hood you'll find an electric motor instead of a 2-liter gasoline or diesel engine. Powering the vehicle is a 26kWh lithium ion battery housed underneath the car, which means … Read more

Audi released images of the suped-up, esoteric station wagon it is selling only across the pond, seemingly to show Americans what they're missing. It's almost like Audi is punishing us for our SUV favoritism. … Read more

Pop quiz, tough guy: How do you make VW/Audi's direct-injected, turbodiesel engines better? If you answered "add another turbo," then congratulations. You're now ready to work for Audi's R&D department!

Okay, so I'm sure that Audi's engineers are a bit more qualified than that, but "adding another turbo" is exactly what they did with the advent of the new BiTDI 3.0 V-6 engine. The new engine, which will find its way under the hood of diesel-powered A6 and A7 Sportback models in the U.K. market, features … Read more

Volkswagen developed a new vehicle platform, called Modular Transverse Matrix, that it will use for its Volkswagen, Audi, Seat, and Skoda brands, intended to enable more efficient manufacturing and the dissemination of advanced technologies among its smaller cars.

Many people don't know that Volkswagen owns the Audi brand, but small cars bearing the VW badge and Audi rings are about to become more similar, under the skin at least. The next Audi A3 and Volkswagen Golf models will be the first built on the new architecture. The Modular Transverse Matrix was designed for A and B segment cars. Under … Read more

Audi of America's new advertising campaign is sinking its teeth into the popularity of vampires with a new 60-second TV spot that will air in the first break after kickoff in Super Bowl XLVI.

The commercial, featuring the new 2013 Audi S7, was part of a contest called Race the Light. Audi fans on Facebook guessed which trend would be "killed off" by Audi's LED headlight technology.

The stylish ad, created by San Francisco-based Venables Bell & Partners, features the song "The Killing Moon" by Echo and The Bunnymen. It can be viewed now … Read more