Are Apple fans really more loyal?
Having faith in other people is often as sensible as having faith that your bus will arrive on time.
People are, by their very nature, mercurial. The current world of supposed sharing often makes them more selfish, as they must spend more time considering how to present themselves publicly at all periods of the day.
It's somewhat surprising, then, that Apple still enjoys the loyalty that it does.
Wander past any Apple store and there always seems to be half the neighborhood in there.
And whenever surveys of brand loyalty are performed, Apple so very often seems to be … Read more