Android beats iOS with 52 percent of ad impressions
Android scooped up more than half of all ad impressions seen by Millennial Media last quarter, according to the ad network's new MobileMix report.
For the first quarter, Android won 52 percent of all impressions (the number of times a mobile ad is displayed), up from 49 percent in the year-ago quarter.
In second place, iOS accounted for 39 percent of all impressions, up from 33 percent. That left the third spot to the BlackBerry OS, which saw its slice of ad impressions cut in half to 7 percent from 14 percent. Microsoft's Windows Phone also witnessed a … Read more