Twitter said Tuesday that its opening up its TV ad-targeting technology to all U.S. advertisers that run national television spots and want to reach live viewers with synchronized in-tweet promotions.
Twitter, which had been calling the ad initiative "Twitter Amplify," markets the second-screen advertising play as an automated way to boost the impact of traditional broadcast advertising.
A beta version of the program kicked off in May. Early partners included a slew of networks and media companies like Viacom, Conde Nast, MLB.com, BBC America, FOX, ESPN, and The Weather Channel.
Here's how it works: Twitter … Read more