Sony wants to keep 4K name
Sony has announced that it will keep the 4K name for the successor to 1080p, despite the Consumer Electronics Association (CEA) deciding on the new Ultra High Definition tag.
Sony's new name for the technology will be 4K Ultra HD and follows the CEA's announcement yesterday that resolutions of 3,840 pixels horizontally and at least 2,160 would be called simply Ultra HD.
A Sony spokeswoman has contacted CNET and said the company "lauds the CEA's efforts to come up with a common language" but the company wanted to make the name more clear.… Read more