Amazon leaves practically no demographic or product category untouched for it shoppers. The company just launched a "50+ Active and Healthy Living Store" with hundreds of thousands of items that end up on the shopping lists of seniors.
Amazon is tapping more directly into the large addressable market for seniors. According to the U.S. Census Bureau, more than 40 million Americans were 65 or older in 2010, and more than 80 million were 50 and older. By 2015, those aged 50 and older will represent 45 percent of the U.S. population, according to the AARP. Those … Read more