Halo still in effect: Apple sees iPads as gateway to Macs
When the iPod first came out, Apple hoped it would help drive sales of the Mac. The reason was simple: at first, you needed a Mac to use the svelte little MP3 player. The phenomenon was dubbed the halo effect because customers would be expected to gravitate to Apple's other products.
Of course, what ended up happening instead was that Apple soon made iTunes and its music store available for Windows users, switched from Firewire to the more ubiquitous USB, and went on to sell millions of iPods, dominating both the digital music and MP3 player markets in the … Read more