I continue to marvel at the huge amount of coverage that Twitter gets from mainstream and business press, as well as the huge amount of traffic the service enjoys.
But while Twitter is becoming omnipresent in every layer of the media, the business remains a mystery. Ubiquity without clear methods of monetization can easily result in a situation where free really means free, with no way to make meaningful money.
The recent levels of Twitter adoption, attention, and omnipresence are starting to lean toward a situation where the company may never be able to effectively monetize the user base.
Don Reisinger wrote on CNET's Webware earlier this week about five Twitter improvements he's still waiting for. I completely agree with all of Don's points, but there is one key item that Twitter users and supporters are really awaiting: proof that the service will exist in the future.
By proof, I mean a business model, or even an inkling of a revenue stream to suggest that there is life beyond free and that users will remain loyal. … Read more