There's no other company quite like Apple
. They have security that rivals defense contractors and there is a whole legion of websites dedicated to gathering inside information and publishing company "secrets." It's not muckraking either, most of these investigators are devout Apple fans with a thirst for any undisclosed information about their favorite company. The most perplexing aspect of Apple's cult-like position in our society is the way the company manages to consistently invoke the press' interest.
It's still unclear exactly what Apple will be introducing at their press event tomorrow, but the mainstream media is already talking. Usually when companies host a media event to launch a new product, the product is the news. For Apple, the event itself becomes news. In today's San Francisco Chronicle
, the lead headline on the front page of the Business section reads, "What news awaits the apple faithful?" The article goes on to surface the various rumors that have been percolating on the various apple rumors
sites. Even the headline itself, invokes the almost religious zeal that Mac aficionados hold close to their heart.
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