At an Intel Capital conference this week an Intel executive spelled out how and why the market will transition to ultrabooks over the next few years. In a word, ultrabooks need to be "cool."
Intel is driving the PC industry to ultrabooks with a $300 million ultrabook fund--principally for hardware development--and a second fund announced this week, the $100 million AppUpSM Fund, targeted at applications for future ultrabooks.
Erik Reid, the general manager of the Mobile Platforms Division at Intel's PC Client Group, detailed Intel's thinking in a session at the Intel conference this week in Huntington Beach, Calif.
The coolness factor: "Users want something that's cool," said Reid. Intel research shows that when people see an ultrabook they think that "it must be better engineered because it's thin. It's harder to make a thin device than a thick device. It's more forward-looking." … Read more