Imagine sweeping your phone around a room and seeing a plethora of information about the pictures, music, and video around you. The Digimarc Discover app lets your phone read QR codes printed on products, identify tunes playing nearby, buy tickets when movies are advertised on a TV playing near you, and follow watermark links hidden in articles and product packaging.
Digital watermark purveyor Digimarc demoed the technology this spring and has now made the free app for iOS and Android available for download. The app falls somewhere between simple bar code readers and augmented-reality apps that recognize real-world objects and link information to them.
Digimarc Discover is the Swiss Army knife of real-world identification. It figures out the most appropriate identifying technologies for a given situation--QR code, watermark, audio and/or video--depending on where you are and how you've used it in the past.… Read more