The trade show has long been dead (in theory)
I'll leave speculation about the back story behind Steve Jobs bailing on the upcoming Macworld--and Apple bailing on future ones entirely--to others.
Rather, I'd like to poke a bit further at what this says about the trade show business. ZDNet's Sam Diaz writes:
I hadn't really thought too much about it, but it only makes sense that the Internet's next victim would be the trade show. Think about the outreach tools that companies have at their disposal these days.
Webcasts have become online events where people from around the globe can attend without booking … Read more