commentary Research In Motion is in need of a drastic change. But its most recent viral-marketing campaign, "Wake Up," hasn't exactly helped it achieve that goal.
The company has updated its "Wake Up" Web page with a short speech telling the corporate world that it should wake up and realize that "it's time to mean business."
"Now before you go looking for your suit and briefcase, we're not talking about that kind of business," a narrator is heard saying as the text scrolls up the page. "Business is … Read more