Yesterday, as the Republican presidential debate took place via YouTube, the Democratic National Committee quietly launched a rather notable Web 2.0 initiative itself. FlipperTV is a new service from the Democratic Party site that offers a growing library of video clips of the Republican candidates on the campaign trail. Users are encouraged to take the video and "use the footage as they wish." Wink wink.
In an era when home-brewed YouTube videos are more entertaining than 90 percent of network television, the DNC's strategy seems obvious. Why pay high-priced advertising companies to create mudslinging attack ads (that could blow up in its face) when you have millions of supporters with the technology to make their own videos and take responsibility for the content. The site even suggests that we "hold these candidates accountable for their comments and actions."… Read more