Mobile users who haven't made the jump to watching videos on their cell phones and smartphones may see a juicy, dangling carrot on the horizon. A paper submitted by John Barrett of Parks Associates and David Wertheimer of USC's Entertainment Technology Center (PDF), summarizes that mobile phone users will watch more videos on their phones if they can get them for free. Well, duh. Who doesn't want free?
The study found that only a fraction of users with video-capable phones take advantage of them to watch movies and TV. Many of the reasons boil down to price, … Read more