In a move that came as a surprise to no one expect those living under a rock, Microsoft bid $44.6 billion for Yahoo.
According to Steve Ballmer, "Today, the market is increasingly dominated by one player who is consolidating its dominance through acquisition. Together, Microsoft and Yahoo! can offer a credible alternative for consumers, advertisers, and publishers."
And while Ballmer stopped short of mentioning Google by name, this one statement highlights an important element of Microsoft's strategy. As I've mentioned before, Ballmer and company are focused on Google more than any other company and this deal with Yahoo may finally give it the leverage the company needs to capture greater influence online.
But I digress. Today, the real story surrounding the possible Yahoo acquisition has nothing to do with Google at all. Instead, today's announcement surrounds the absolute need for Yahoo to accept this acquisition to save itself.
Of course, the only problem is, nobody knows if it will.… Read more