A recent article from Reuters reports that Apple may be changing its tune and could start offering a variable pricing option on iTunes.
After HBO formed a deal with the company that saw The Sopranos go for $2.99 instead of the $1.99 fee being charged for other shows, Apple has gone back to the table with other companies in an attempt to start a variable pricing scheme that could see shows being priced anywhere from 33 cents on up.
Of course, the very fact that Apple wants to institute variable pricing doesn't mean that it will happen. "When you get into that conversation, it's a slippery slope," one studio executive said. "Because we'll differ with them on what content is worth what."
And therein lies the rub. Should The Sopranos really be worth more than Lost? Should a show like Dexter go for something cheaper because it has less viewers than network shows? Sadly, there's truly no answer to the question of how much each show is worth.
And it's for that reason that I support the somewhat controversial, dynamic pricing model.… Read more