Guest post: Jean-Louis Gass?e explains how Microsoft's future business model will borrow from both Apple and Google to compete with the free world of software. The essay was originally posted on Monday Note.How do you compete with free? That's the question Steve Ballmer, Microsoft's CEO, is trying to answer every morning when he goes to work. On the server software side, Windows Server is doing well, especially with the Exchange e-mail server and the unheralded but very good collaboration server, SharePoint. These products have matured, they're relatively easy to set up and manage by … Read more
YouTube has spent years trying to figure out how to monetize its mostly amateur-quality, user-created content.
Perhaps Google is looking to the wrong inventors.
Traditional "Madison Avenue" advertising has failed YouTube. I agree with the sentiment expressed recently on the Marcom Professional blog:
In my opinion, one of the reasons that videos spread is the homemade quality....People are advertised to thousands of times a day. We see countless … Read more
The world was up in arms when it was discovered that Apple's iPhone comes with a "kill switch" that "allows Apple to remotely delete malicious or inappropriate applications stored on the device." That terrible, proprietary, all-controlling Apple!
Well, as it turns out, Google's open-source Android comes with a similar feature, as reported by Computerworld:
In the Android Market terms of service, Google expressly says that it might remotely remove an application from user phones. "Google may discover a product that violates the developer distribution agreement...in such an instance, Google retains the right … Read more
John McCain's presidential campaign has discovered the remix-unfriendly aspects of American copyright law, after several of the candidate's campaign videos were pulled from YouTube.
McCain has now discovered the rights holder friendly nature of the Digital Millennium Copyright Act, which forces remixers to fight an uphill battle to prove that their work is a "fair use."
However, instead of calling for an overhaul of the much hated law, McCain is calling for VIP treatment for the remixes made by political campaigns.
McCain's proposal: complaints about videos uploaded by a political campaign would be manually reviewed … Read more
According to Google CEO Eric Schmidt, the Internet is a "cesspool" where false information thrives. As reported by AdAge, Schmidt was addressing his remarks to magazine executives who were on a pilgrimage to the Googleplex.
The cesspool is one of the byproducts of the Internet. With no barriers to entry and nearly frictionless production and distribution, it's easy for false information, lies, doctored images, and other forms of deception to infiltrate the Internet. Web crawlers aren't particularly good at making judgments about the truthiness of digital matter, and the wisdom of the crowd can't keep … Read more
If Google's entry into a field of advertising doesn't legitimize it, nothing can. And that's why the in-game advertising industry just got a huge shot in the arm.
On Tuesday night, Google announced the beta launch of its new AdSense for Games program, the search giant's first foray into the video games market, and the long-awaited answer to the question of what the company planned to do with AdScape Media, which it bought for $23 million in February 2007.
According to Christian Oestlien, the senior product manager for AdSense for Games, the program's beta launch will focus on the placement of a variety of forms of ads in Flash-based casual games and some larger titles.
In the beginning at least, Oestlien said, Google will work with partners like PlayFish, Mochi Media, Demand Media and Konami.
The latter, Oestlien said, would use AdSense for Games to place ads in well-known titles like Frogger and Dance Dance Revolution.And among the initial advertisers participating in the program are eSurance, Sprint, and Sony Pictures Entertainment.
Of course, the in-game advertising field already has several well-established players, including Microsoft's Massive, DoubleFusion, and IGA.
"By (Google) finally launching in the space," said DoubleFusion CEO Jonathan Epstein, "it confirms for all parties...that this space is of interest to one of the largest media companies in the world. Google does not enter into markets that don't have billion dollar-plus potential for them."
To Epstein, having Google plant its flag in the in-game ads space shows everyone that games cannot be taken lightly as an ad platform, no matter what other choices advertisers have for their dollars.
"The battleground here is not between ourselves and Massive and Google," Epstein said. "It's getting games their rightful share of the ad dollars, as opposed to TV, print, and (traditional) online ads."
For its part, Google is well aware that it will have several significant competitors, but still thinks it can set itself apart.
According to Oestlien, Google intends to do so by leveraging its network of thousands of advertiser partners, as well as its proven experience helping those partners with the placement of effective print, image- and Flash-based creative ads.
Google's long-term play Given that Google announced its AdScape buy more than a year ago, Google's move is by no means a surprise. Some see that it's only natural that the company seeks to repeat the success it has had with AdSense in as many new environments as possible.
And some think that while Google may have its work cut out for it in the games space in the short-term, the AdSense for Games move is really part of a long-term play involving several different media. … Read more
Some are apparently up in arms that Google is refusing to allow Chrome developers to use its trademarks and the comic book it released to help explain Chrome. To these and others that equate open source with "up for grabs," please pay attention:
Open source is governed by US intellectual property law. It is not above the law.
For those who mistakenly feel that open source is a stick-in-the-eye to "The (IP) Man," you're wrong. Open-source licensing depends upon and indeed presupposes copyright and trademark law. Without copyright there is no copyleft.
Clint Boulton, whose … Read more
In this week's EIC Squared podcast, ZDNet's Larry Dignan and I talk about how the economic crisis will impact the tech sector. Both the House and Senate have passed the bailout package, but the legislation doesn't mean that tech or any other industry sector will reverse the downward spiral. Tech companies and financial analysts are rapidly cutting estimates to prepare for a potential nuclear winter in the global economy.
We also discuss Microsoft's forthcoming moves into cloud computing and the state of citizen journalism following the fake Steve Jobs heart attack story that showed up on … Read more