Reports: Yahoo to expand newspaper deal, McClatchy to join
Yahoo is expected to announce next week that it is expanding its partnership with a group of newspaper publishers to provide a one-stop Internet shop for advertisers to buy ad space on the Web sites of the 250 or so newspapers, according to reports in the Los Angeles Times and The Wall Street Journal (subscription required). The newspaper sites would be required to use Yahoo search and content from the newspapers would be featured on Yahoo's portal, The Wall Street Journal reported Friday.
In addition, newspaper publisher McClatchy is expected to join the group, abandoning a plan to partner … Read more