LAS VEGAS -- Sony hopes its Xperia smartphone brand will ultimately reach the same heights as its vaunted Trinitron and Walkman lines.
It'll be lucky if it can get a consumer to even remember the Xperia name.
"Sony needs people to know that we make phones," said Calum MacDougal, director of Xperia marketing for the company.
That's the uphill climb that Sony faces in the ultra-competitive smartphone business. The truth is the company is so far behind -- particularly in the U.S. -- that it will take a monumental leap this year just to get … Read more