web20conf

3B: Doom meets Del.icio.us

3B already makes a system that lets you browse collections of Web pages in 3D. The original product was designed for commerce sites to mimic the experience of shopping in a mall. In other words, Doom meets American Express. New for 3B at the Web 2.0 conference is the ability for users to create their own 3D spaces into which they can insert personal photo-archive pages, pages from social sites like MySpace, or pages from any site whatsoever. Now, it's Doom meets Del.icio.us. Users will also be able to create … Read more

Turn launches pay-for-performance ad platform

Launching at the Web 2.0 Conference:

Turn is a new advertising system that should make online advertisements even more accountable. Instead of having advertisers pay per ad impression or per click-through, Turn is a marketplace for cost-per-action (CPA) advertising. With Turn, an advertiser specifies the action desired for a particular ad (for example, signing up for a newsletter or buying a product), and puts a bounty on that end result. Turn's technology then analyzes several dozen variables in the ad request, on the sites, and on pages in its ad network, and places the ad where it should … Read more

Become an advertising mini-mogul with Adify

Launching at the Web 2.0 Conference:

Adify is a new kind of online advertising middleman. It lets publishers and advertisers join vertical networks where the audience and the advertisers are tight matches. For example, home improvement sites and blogs might join a network, and companies trying to sell home improvement goods would put their advertising on that vertical network. Sitting in the middle is a person or company who knows the particular market (the advertisers and publishers) and who uses Adify's technology to manage the advertising programs.

In the words of founder Lawrence Braitman, Adify lets anyone set … Read more

The official start-ups of Web 2.0

There are several new companies and products being unveiled at the Web 2.0 Conference in San Francisco this week. I'll be reporting on as many of them as I can.

Only 13 companies were selected to participate in the "Launchpad" sessions on Tuesday. Chosen from more than 200 applicants (I'm trying to get ahold of that list), these are supposed to be the most promising of the current crop of Web 2.0 start-ups. I'm not sure they are hands-down the best the Web has to offer, but they are all very interesting. The … Read more