The Bill Gates-Jerry Seinfeld ad series is back for its second installment and after watching the latest commercial, I'm not nearly as impressed as I was by the first.
My dislike for this commercial has nothing to do with the content. (I still think that mentioning Vista and talking about the product is a mistake at this juncture because Microsoft needs to paint itself as a more likable company.) Instead, I don't like this ad because it paints Gates as the geeky rich man that he is. And for an ad that's trying to change a company's image, that's unacceptable.
When I watch a commercial with Seinfeld in it, I fully expect George Costanza, the pudgy, bald sidekick from his show. Call me crazy, but if Seinfeld is in a commercial, don't we need someone to complement his comedic style?
After watching Gates for a while, it's utterly apparent that he doesn't provide anything of the sort. Instead, he shouts one-liners like it's his job (maybe it is?) and has no delivery, nor comedic sense to get him through the commercial.
And please, don't even get me started on the robot scene at the end.… Read more