UMG digital chief on iTunes, DRM, and Android
q&a Rio Caraeff didn't come up in the music business scouring nightclubs and honkey tonks for talented new acts.
Caraeff, executive vice president of Universal Music Group's eLabs, has a background in mobile technology and software. Nonetheless, he just might be the prototype for the label exec of the future.
Unlike more traditional industry suits, Caraeff doesn't believe litigation is the answer to piracy. He doesn't believe in copy-protection software. He doesn't believe that the music industry needs to find a strong competitor to Apple to flourish. What he does believe in nurturing … Read more