Top carriers such as Verizon, AT&T, and T-Mobile are losing sales of prepaid smartphones to the likes of Boost Mobile, Virgin Mobile, and MetroPCS, according to an NPD report out today.
Third-quarter prepaid smartphone sales for the smaller carriers rose 23 percent over the prior quarter. But sales among the tier-one carriers dropped by 12 percent over the same period. Why? The smaller players won over customers by offering lower prices and a larger selection of prepaid phones, NPD said.
In the third quarter, 70 percent of smartphone buyers who bought their phones through a prepaid carrier had … Read more