Urban Airship wants to wed its push notification service with location and history data to provide more accurate and timely alerts.
The company, which provides a push-notification platform to various parties (including CNET), unveiled its Location Messaging Service today. The service allows its partners to tap into a user's location history to provide notifications such as news, deals, and other alerts. Consumers have to opt into the service for each app to allow Urban Airship and that specific app to look into their history and send notifications.
Location-based notifications are seen as a boon to retailers looking for a … Read more