Yahoo's new social network, Mash, is appropriately named. It feels like a mash-up of Facebook, MySpace, and Wikipedia. It's taken the best--or, at least, most popular--features from these services and put them together in a very compelling social service. I strongly doubt it will suffer the same fate of that other social network, the failing Yahoo 360.
Here's how Mash has borrowed from the best:
MySpace: Users can add their own backgrounds and color schemes to totally destroy the readability and speed of their pages. This is big part of MySpace's appeal. I've never understood why, but there you go. There's a twist with Mash, though: When viewing any profile, users can switch from the pimped out page (the "fugly" version) to a plain, clean page with a white background.
Facebook: There's a library of modules users can add to their pages. And the layout of the Mash pages is pretty strict, which preserves readability, especially if you turn off custom backgrounds. Yahoo plans to open up the module platform to developers, but it hasn't yet.
There are already some interesting modules, though. I like the MyMashLog feature, which, like MyBlogLog (which Yahoo acquired), collects the names of everyone who visits your page.
… Read more