First things first. Take a deep breath. And now repeat the process.
OK, you're off to Austin, Texas, for South by Southwest Interactive, a five-day bacchanalia of panels, keynotes, parties, barbeque feasts, beer-soaked networking, and maybe even a little sleep. Just remember, if you want to be taken seriously there, don't call it South by Southwest. It's "South-by," or, in written form, "SXSW."
If you've never been before, it's OK to be stressed about what you've gotten yourself into. I've been six times, and I'm totally overwhelmed. And … Read more