Facebook, GM in talks to rekindle ad relationship, report says
After a very public falling-out, Facebook and General Motors may be on the road to rekindling their advertising relationship, according to a new report.
The Wall Street Journal reported yesterday, citing sources, that GM and Facebook are in talks to determine what it would take to bring the automobile company back to the social network's advertising platform. The Journal says that Facebook will give GM better data on how the company can increase ad effectiveness.
GM made waves back in May, just ahead of Facebook's IPO, when it decided to pull its $10 million ad campaign from Facebook, … Read more