Samsung outguns Apple in marketing, report says
With the success of its Galaxy S and Galaxy Note franchise, Samsung Electronics has shown that money talks.
Samsung outspent Apple in marketing in the U.S. last year, sinking $401 million in its promotional efforts here vs. Apple's marketing budget of $333 million, The Wall Street Journal reported yesterday, citing research firm Kantar Media.
The marketing muscle has been a crucial component to Samsung's success in surpassing Apple as the premier smartphone manufacturer and top cell phone player in the industry. With the smartphone market being incredibly competitive as ever, that marketing money will continue to be … Read more