E3 2011: Microsoft angles for toddlers
LOS ANGELES--Kids and games. When Tim Schafer of Double Fine stepped onstage to demo his Sesame Street-branded Kinect game today, he explained how he had his 3-year-old daughter in mind when he developed the idea.
Sesame Street, Disneyland, and more: It looks like younger and younger kids are being targeted for gaming. Both Disneyland Adventures and Sesame Street: Once Upon a Monster are Microsoft exclusives for the Kinect. Add in Kinect Fun Labs, a series of interactive toys and camera-based art apps on a single disc, and you have a clear-cut strategy for attracting the toddler crowd.
Call it the iPad Effect, or whatever you'd like, but the hands-free gaming that Kinect represents looks like Microsoft's new fertile ground for the youngest gaming set. The question is, will parents want their kids to play? … Read more