Under Armour targets hardcore athletes with Armour 39
If you casually hit the gym on an occasional basis, Under Armour's new fitness-tracking system may not be for you.
Under Armour unveiled its Armour 39 system today, and at first glance it aims to be a direct shot at other fitness-trackers such as the Nike FuelBand. And while it may potentially take a chunk out of Nike's business, Armour 39 seems to be aiming to go after a more hardcore audience.
"This is a training product," Mark Oleson, director of innovation and research for Under Armour, said in an interview with CNET. "It sets … Read more