At the Mobile Insider conference this week, representatives from mobile ad network AdMob reported that three to four Ferraris are sold each month on eBay's mobile app. The surprising statistic was confirmed by eBay Motors, which added that the eBay app for iPhone has moved 38 Ferraris since it launched last year.
But it's not just Ferraris mobile users are bidding on--members have purchased Lamborghinis and Bentleys from their mobile devices. The most expensive vehicle purchased using the iPhone app was a Mercedes SLR McLaren for $240,001. Whoever bid $240,000 for the vehicle must be kicking themselves.
These big-ticket vehicle purchases have been made through a combination of "Buy Now" selections and auctions. eBay spokesperson Angela Leon says mobile app features that alert users when they've been outbid have made it easier for members to complete sales on mobile devices.
Mobile buying and bidding of vehicles will continue to grow when eBay launches its Motors-specific app in the next few weeks.… Read more