Facebook makes a play for more mobile ads with instant setup
Facebook said Wednesday that it has sped up the process for creating mobile app install ads, the unit developers can buy to promote their own iOS and Android applications.
App makers can now create and run mobile app install ads by simply entering a link to their apps in Apple's App Store or Google Play -- rather than first registering their apps with Facebook, a company spokesperson told CNET. Developers then need only set their target audience and budget to get the ad unit in the wild.
Essentially, with the change, all it takes to advertise your app is … Read more
