PALOS VERDES, Calif.--There's a lingerie company launching at the D conference today. And it's no ordinary bra marketer, no ma'am.
Apparently, trying on bras is even more depressing and unrewarding for women than trying on pants is for men. This new company, True & Co., is using algorithms to guarantee its customers a good fit for bras ordered online. And it doesn't even require people to take measurements.
Given the user's dress size and answers to a several-page visual questionnaire, the True fitting system identifies bras that will fit based on what True knows … Read more