adwords

Google has retooled AdWords to offer AdWords text and image ads for Mobile Safari on the iPhone. The ads will be available in the future on other mobile devices supporting full (HTML) Internet browsers. Ads will support mobile specific calls-to-action and the ads can be created from currently existing standard Google ads running currently on the Internet.

The advantage of the full HTML browser phones is that the ad links can like before point to regular web pages. Google's pitch is that any advertiser can run a single ad campaign across all Internet-enabled devices. They can then analyze the … Read more

The iPhone and T-Mobile G1 come with pretty much full-fledged Web browsers, and Google now is according them that status by showing search ads on the phones.

Advertisers bidding for search ads through Google's AdWords service now can choose to have ad campaigns run exclusively on iPhones and the T-Mobile G1, the first phone with Google's Android operating system, which also has a robust browser. Alexandra Kenin, product marketing manager for Google's mobile ads team, announced the move on the company's Google Mobile Blog Monday.

By using the "iPhones and other mobile devices with full … Read more

Magnify360, a company specializing in advertising conversion optimization, announced on Thursday that it has launched Google Cost Optimizer for those that want to maximize the performance of their Google AdWords campaigns.

According to the company, Google Cost Optimizer synchronizes with its clients' AdWords accounts in real time and responds to bid, keyword, and campaign changes without a hitch. By doing so, the tool lets Magnify360's clients gain return-on-investment information in real time on metrics such as cost per click, revenue per click, conversation rate, and overall return on investment.

"In order for businesses to survive this recession, marketing … Read more

On today's show, we get schooled about how cell phone 911 works, we school the music industry on its consistently terrible ideas regarding physical formats (seriously? Albums on micro SD cards? Are you kidding us with this?), Obama cools his pro Net neutrality stance, and Japan gets to work on the space elevator. Jason already volunteered to go. He's so brave. We'll miss him.

SanDisk, record labels announce new music format http://news.cnet.com/8301-1023_3-10047311-93.html http://www.crn.com/retail/210602962 http://www.techcrunch.com/2008/09/22/music-on-microsd-i-cant-believe-the-labels-fell-for-this/… Read more

Attention advertisers: a promised change to Google's AdWords quality-judging method will take effect in coming days.

The change adjusts Google's calculation of advertiser's quality score--a key factor in determining how much the advertiser must bid to ensure ads are placed next to search results. With the new system, quality is calculated at the time a Google user performs a search, though historical data such as an advertiser's click-through rate still factor into the equation, Google's Trevor Claiborne said on its AdWords blog on Monday.

Given the size of the industry that's grown up around … Read more

Google has added a new level of detail to the tools advertisers can use to track the performance of their search-ad campaigns, showing them the geographic region of the users who clicked on the ads.

Advertisers pay Google for ads next to search results when users click on them, so obviously advertisements have an interest in knowing details about where those users are located. "By specifically targeting those locations where your ads perform best you can maximize your campaign's performance," Google's Trevor Claiborne said on the Inside AdWords blog Thursday.

The move illustrates one of the … Read more

Google on Tuesday released the final version of Ad Manager, free software that lets smaller online publishers deal with some elements of offering and planning advertisements.

The software can be used to manage advertising inventory, with features to help them sell ads, deliver them, and forecast demand. It can deal both with ads on a publisher's site and on affiliated network sites. And conveniently for Google, it can be integrated with Google's AdSense service, so Google can display its own ads for any unsold ad inventory. With AdSense, Google shares ad revenue with publishers.

Google announced the release … Read more

Google plans to update its mechanism for ad quality scoring, a critical measurement that influences whether advertisements are placed next to search results so that judgments of ad quality are made immediately.

Google uses an auction system to determine which advertisers' ads are placed next to search results, but the winners of the auction are determined by more than how much an advertiser is willing to pay. Google also effectively raises minimum bid requirements for ads that don't meet its quality criteria, such as a good click-through rates or, in a newer addition, the speed at which an advertisers' … Read more

Google has added some abilities for advertisers to control and track their display advertisements.

Advertisers now can keep an ad from being shown too frequently to each user, Google said on its corporate blog Thursday. Advertisers also can see data about how many people have seen an ad campaign and the average number of times people have seen the ads.

Google also is letting advertisers see "view-through conversion" statistics, which measure when a person who's been shown an ad visits the advertiser's Web site. This is significant because advertisers want to know how influential their ads … Read more