Hewlett-Packard's new back-to-school campaign, dubbed Declare Yourself with HP, isn't your typical laptop sales promotion. It probably could be used instead as a case study of how members of Generation Y tend to gravitate toward products that inflate their egos.
The online campaign, which rolled out this week in partnership with Viacom's MTV Networks, enables users to "declare" their goals with one-line summaries. HP is "hoping that this promotion will help (students) set obtainable goals that will help further personal growth."
Obtainable goals, eh? Let's check out some of the goals my … Read more