With last week's news that Sony was forced to recall 438,000 Vaio laptops over burn concerns, it got me thinking about Sony, its place in the tech industry, and what's really going on at this once powerful company.
Sony's stock price is down more than 30 percent this year as its Vaio laptops fail to captivate audiences, its Playstation 3 still lags behind the competition, and its ill-fated attempts at holding on the Walkman brand have proven detrimental to its growth. And all the while, the company believes that it's doing everything right and it can hold on to its position as the single company in the industry that can release products in practically every market and be successful.
For years, Sony was successful because it brought high-quality products at an affordable price to store shelves. As it gained in popularity, the company was able to rely more on its name and solidify its brand as the single most popular in the entire industry. But as that happened, I feel like Sony lost its way.
When we rank some of the best products in each market, Sony once came to mind in every instance. But right now, I'd say that Sony is only in the top five in HDTVs, Camcorders, and gaming. Everywhere else, Sony products need not apply.… Read more