When you think of GPS, what brand name comes to mind? Would it happen to be Garmin? Because according to a new study by marketing research firm BrandIntel, Garmin is the most discussed portable navigation system and holds the best overall sentiment score with consumers. But it shouldn't get too comfortable or complacent, because TomTom, Magellan, Mio, and Lowrance are hot on its heels.
Based on an analysis of search results from "online consumer communities" (i.e., blogs, forums, and so forth) across the Web during July 2006 to August 2007, BrandIntel's GPS Navigation Systems Report … Read more