The Roku Digital Video Player has just gotten a whole lot more interesting.
The company announced Tuesday that it is adding more than 40,000 movies and TV shows to its online video service from Amazon Video on Demand.
Roku launched its $99 digital video player in May with Netflix as its first streaming partner. For a monthly fee, consumers can watch any of Netflix's 12,000 movies and TV shows in its library.
The company said it had sold out of the device in the first two weeks after it went on sale. And since then, sales have been strong, said Tim Twerdahl, vice president of consumer products for Roku.
The company won't release specific sales figures, but Twerdahl said the company has sold well over 100,000 devices in the past nine months.
While this is certainly a good start, the Roku box could become even more popular as more content is added to the platform. The Netflix deal has been a good start, but the service only offers a fraction of its overall DVD library for streaming.
The deal with Amazon is key because it not only offers a much larger library of content, but it also offers hot new titles, many of which are released on Amazon's download service when they're made available on DVD.… Read more