A start-up called Topguest is aiming to take the wild assortment of location-based "check-in" services out there and turn them into something a little more familiar: hotel and travel reward points. The company, which launched Thursday amid the craziness of Internet Week New York, is currently in a "preview" version that consists of a partnership with the trendy Andre Balazs-helmed Standard Hotels chain.
Here's how it works. Topguest users sign up and then connect any number of location-based social media services--Foursquare, Gowalla, Loopt, Brightkite, Yelp, and Google Latitude for now. Most of it is handled … Read more